10 Tips for More Effective Advertising:

1. Have a strategic plan and work it

2. Know your audience

3. Consider non-traditional media - garbage can wraps, floor stickers, etc.

4. If your competitors are zigging, you should zag

5. Make your message dramatize the benefit of what you're selling

6. Make the product the hero - visually and verbally

7. Don't shout at your readers - make them want to jump into your ad

8. Don't make it look like advertising

9. Resist the usual

10. Entertain your audience
Esser Design

Fervor Creative

Parker Madison Dialogue Marketing

Downtown Phoenix Partnership

Kangaroo Communications

Davidson & Belluso

What I've Done

2006-07-01:

Client List

Account Experience in Virtually Every Industry

 
Real Estate/Development:

Desert Mountain
Stone Canyon, Tucson, AZ
Pine Canyon, Flagstaff, AZ
Secret Pass Golf Club
Fairfield Homes
Quintero Golf and Country Club
Canoa Ranch
American Ranch
Sanctuary Reserve
Four Seasons Private Residences
Del Webb's Sun Cities
Del Webb's Terravita
Courtland Homes
The City of Fountain Hills
The Community of Eagle Mountain
Gosnell Development Corp.
T.W. Lewis Homes
Richmond American Homes
Barron Collier Company
Lajitas Resort
El Dorado Ranch, San Felipe, Mexico
Estrella del Mar Golf & Beach Resort, Mazatlan, Mexico
Glacier Club, Durango, Colorado

Hospitality:

Marriott Hotels/Southwestern Desert Resorts
Hilton Hotels
Wyndham Hotels
The Arizona Biltmore Hotel
Miraval Spa
Red Mountain Spa
ARA Leisure Services
Doubletree Hotels
The Pointe Resorts

Gaming:

Bucky's Casino

Healthcare:

Thayer Medical
Scottsdale Healthcare
St. Joseph's Hospital & Medical Center
Good Samaritan Hospital
Sun Health System
John C. Lincoln Health Network
Barrow Neurological Associates
Intergroup of Arizona
Blue Cross/Blue Shield of Arizona
Sierra Tucson
Phoenix Children's Hospital
Windhawk Center
21st Century Oncology


Financial:

GreenTree Financial Corp.
PaineWebber/Arizona
Founders Bank
First National Bank of Arizona

High-Tech:

STMicroelectronics
Motorola
Sequencia Corp.
Microchip

Education:

Roosevelt School District
Western International University
Phoenix College
Gateway Community College
Glendale Community College
High-Tech Institute
Pima Medical Institute
Collins College
Apollo College
Western Career College
Central Arizona College
Institute for Professional Development (University of Phoenix)
Grand Canyon University
Arizona State University
Southwest College of Naturopathic Medicine


Miscellaneous:

Dial Corp.
Rural/Metro Corp.
The City of Mesa
Biddulphland Auto
Sun Automotive Group
The Little Gym
The Downtown Phoenix Partnership
Hawkins & E-Z Messenger (H.E.L.P., LLC)
MyStateUSA
Northern Arizona Council of Governments


Publishing:
Finest Golf Property Magazine
Promontory Magazine
Southwest Graphics Magazine
Websites:

aoafamily.com
pinecanyon.net
global.asu.edu
education.asu.edu
horizononline.com