If you're on a mission to brand your business, make your advertising and collateral materials work harder or just communicate more clearly with your customers, Copy That Clicks is your agent for hire. With 20 years experience on both the creative and business sides of advertising and marketing, Copy That Clicks brings a fresh perspective and real results to your next strategic communications effort.
10 Tips for More Effective Advertising:
1. Have a strategic plan and work it
2. Know your audience
3. Consider non-traditional media - garbage can wraps, floor stickers, etc.
4. If your competitors are zigging, you should zag
5. Make your message dramatize the benefit of what you're selling
6. Make the product the hero - visually and verbally
7. Don't shout at your readers - make them want to jump into your ad
8. Don't make it look like advertising
9. Resist the usual
10. Entertain your audience
1. Have a strategic plan and work it
2. Know your audience
3. Consider non-traditional media - garbage can wraps, floor stickers, etc.
4. If your competitors are zigging, you should zag
5. Make your message dramatize the benefit of what you're selling
6. Make the product the hero - visually and verbally
7. Don't shout at your readers - make them want to jump into your ad
8. Don't make it look like advertising
9. Resist the usual
10. Entertain your audience
Lavidge
Fervor Creative
Pilkington Advertising & Design
Parker Madison Dialogue Marketing
Downtown Phoenix Partnership
Creative Engine
Vallee Think Fresh
Fervor Creative
Pilkington Advertising & Design
Parker Madison Dialogue Marketing
Downtown Phoenix Partnership
Creative Engine
Vallee Think Fresh
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Welcome
 Drowning in marketing projects? Need creative help? Copy That Clicks is your agent for hire. |
Upcoming Workshops
SAVE THE DATE!
WORKSHOP: BRANDING INTENSIVE
Sunday, April 1, 2012
8:30 a.m. to 1 p.m.
Keller Institute/DeVry University
18500 Allied Way, Ste. 150
Phoenix, Arizona 85054
Learn from 4 experts in small business growth, branding and design, personal image and social media. Get tips and gain essential tools for building a strong, impressive brand that will help you stand out from the competition, boost your recognition, build relationships and drastically increase your sales.
Cost: $20 per person
Bring a friend for FREE
Reserve your spot: http://bit.ly/Zevent
SEMINAR: COMMPOSE 2012 WRITER'S WORKSHOP
Saturday, May 19, 2012
9 a.m. to 5 p.m.
Gangplank
260 South Arizona Avenue
Chandler, Arizona 85225
A daylong workshop for writers on a variety of topics. I'll be doing two seminars: one on how to craft campaigns over multiple mediums; and one on the business side of freelance writing—money, billing, software, etc.
More details coming soon!
WORKSHOP: BRANDING INTENSIVE
Sunday, April 1, 2012
8:30 a.m. to 1 p.m.
Keller Institute/DeVry University
18500 Allied Way, Ste. 150
Phoenix, Arizona 85054
Learn from 4 experts in small business growth, branding and design, personal image and social media. Get tips and gain essential tools for building a strong, impressive brand that will help you stand out from the competition, boost your recognition, build relationships and drastically increase your sales.
Cost: $20 per person
Bring a friend for FREE
Reserve your spot: http://bit.ly/Zevent
SEMINAR: COMMPOSE 2012 WRITER'S WORKSHOP
Saturday, May 19, 2012
9 a.m. to 5 p.m.
Gangplank
260 South Arizona Avenue
Chandler, Arizona 85225
A daylong workshop for writers on a variety of topics. I'll be doing two seminars: one on how to craft campaigns over multiple mediums; and one on the business side of freelance writing—money, billing, software, etc.
More details coming soon!
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Diana
Dunaj-Kullman Create Your Badge |
 2011 AD PERSON OF THE YEAR  |
