Following are the steps I take to ensure successful completion of each copywriting project:
1. Discuss scope of project via meeting or by phone
2. Send written proposal with estimate
3. Work begins upon receiving a signed estimate (and for new clients, half up front)
4. Touch base by phone to make sure project parameters haven't changed
5. Complete a detailed creative brief with client input
6. Provide content outline or concepts for approval before writing, if needed
7. Provide first draft of copy
8. Make requested revisions or additions to copy
9. Provide final draft of copy
10. Bill upon completion of job
10 Tips for More Effective Advertising:
1. Have a strategic plan and work it
2. Know your audience
3. Consider non-traditional media - garbage can wraps, floor stickers, etc.
4. If your competitors are zigging, you should zag
5. Make your message dramatize the benefit of what you're selling
6. Make the product the hero - visually and verbally
7. Don't shout at your readers - make them want to jump into your ad
8. Don't make it look like advertising
9. Resist the usual
10. Entertain your audience
1. Have a strategic plan and work it
2. Know your audience
3. Consider non-traditional media - garbage can wraps, floor stickers, etc.
4. If your competitors are zigging, you should zag
5. Make your message dramatize the benefit of what you're selling
6. Make the product the hero - visually and verbally
7. Don't shout at your readers - make them want to jump into your ad
8. Don't make it look like advertising
9. Resist the usual
10. Entertain your audience
Esser Design
Fervor Creative
Parker Madison Dialogue Marketing
Downtown Phoenix Partnership
Kangaroo Communications
Davidson & Belluso
Fervor Creative
Parker Madison Dialogue Marketing
Downtown Phoenix Partnership
Kangaroo Communications
Davidson & Belluso
Process
I get it done
(Otherwise known as "The Process")
 Telling your story, convincingly. |
