SCHEDULE OF FEES
Web Copy
$300 per page
E-Blast
$400 per
Press Release (Up to two pages)
$400 per
PR Story/Advertorial
$1,000-$1,500 per
Print Ad
$500 each
Print Ad Campaign (Series of three ads)
$1,200
Billboard
$300 each
Postcard (Two-sided)
$400 each
Direct Mail Package (Envelope/Letter/Lift Note)
$1,200
Direct Mailer (Two to four panels)
$400-$600 each
Business Letter
$400 each
Small Brochure (Rack)
$600-$800
Big Brochure
$250 per page
Radio Script (:60)
$500 each
TV Script (:30)
$500 each
Video Script
$500 per page
Posters/Flyers
$250 each
Taglines
$400-$600
Consulting
$85 per hour
*Prices are general guidelines. Actual project fees will be based on scope of work provided through a formal written estimate.
10 Tips for More Effective Advertising:
1. Have a strategic plan and work it
2. Know your audience
3. Consider non-traditional media - garbage can wraps, floor stickers, etc.
4. If your competitors are zigging, you should zag
5. Make your message dramatize the benefit of what you're selling
6. Make the product the hero - visually and verbally
7. Don't shout at your readers - make them want to jump into your ad
8. Don't make it look like advertising
9. Resist the usual
10. Entertain your audience
1. Have a strategic plan and work it
2. Know your audience
3. Consider non-traditional media - garbage can wraps, floor stickers, etc.
4. If your competitors are zigging, you should zag
5. Make your message dramatize the benefit of what you're selling
6. Make the product the hero - visually and verbally
7. Don't shout at your readers - make them want to jump into your ad
8. Don't make it look like advertising
9. Resist the usual
10. Entertain your audience
Esser Design
Fervor Creative
Parker Madison Dialogue Marketing
Downtown Phoenix Partnership
Kangaroo Communications
Davidson & Belluso
Fervor Creative
Parker Madison Dialogue Marketing
Downtown Phoenix Partnership
Kangaroo Communications
Davidson & Belluso
Rates
I ain't cheap
(but I can be bought)